In this category, you’ll explore leveraging digital technology to enhance your company’s strategic decision-making, streamline internal processes, adapt to change, enhance customer experience, and more.
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Latest Trend in Digital Market
1. Metaverse and virtual reality
We’ll start with the metaverse, a term we are sure you have heard in recent months and will continue to hear in the coming years.
It’s an alternative virtual reality which you can access through special devices such as glasses and in which you can interact with other people. The interesting thing is that everyone can have their own avatar and communicate through an immersive experience.
In other words, it’s like a second digital reality in which we will communicate with friends, family, and colleagues, having the possibility to do multiple activities such as working.
So how can we use it to our advantage to sell more products and services? That’s the question that will take you to the next level and there are already companies that are anticipating it.
Providing immersive experiences, offering discounts on the platform, and giving the possibility to use the product in a parallel reality. Think it through and implement it before it’s too late.
2. Remove cookies
A trend that has quietly arrived is eliminating cookies from our web pages.
The legislation of each country is changing rapidly in terms of user privacy, so in one way or another, you will have to adapt to avoid being penalized.
It’s said that 2023 will bet on first-hand data and the management and unification of the information we collect from each user to build a world without cookies.
3. Content Upgrades at all times
Google continues to innovate and adjust to market trends, but there’s one thing that will never change. At the end of it all, the tech giant is all about solving its audience’s search intent, nothing else.
This means that the quality of the content will continue to be a fundamental trend in positioning a website at the top of the search engine. In addition, the algorithm takes into account the authority of the domain and the writer to index it on the web.
So now you know, focus on solving your client’s search intent and you will always have business opportunities with Google.
4. Featured snippets outlook
As you may have noticed, Google is and will continue to be a fundamental element in digital marketing. However, it’s important to note the changes the platform is executing to adapt to new market needs.
Mobile and voice searches have completely changed the way people search for content, and we need to take note of this before it’s too late.
Now users not only go for the first option in the search engine, but they require the information in less time and that’s where the featured snippets appear.
This way, you don’t have to enter the url to find the answer, since Google shows it in a more than useful summary to save time. The higher it appears, the better results you will have.
5. Conversational marketing
One trend that is here to stay is the concept of self-service. That is, people want to have more experiences where they can choose what they want to see and reject intrusive experiences.
That is why chatbots and live chats that work to reassure the user have become so popular, as they are an ally to solve any customer inconvenience.
Likewise, conversational questionnaires and surveys in general have a great potential to attract leads, helping you to harvest that audience you want so much.
6. Video Marketing
We can not ignore the importance that video marketing has gained in the day-to-day, and the numbers speak for themselves: more than 90 of digital traffic will come from this type of content, so it’s time to give it the attention it deserves.
That’s why in the SEO techniques we find tips to use videos to improve the positioning of our website. In fact, videos are much more times more likely to rank than any other alternative.
So, product demonstrations, events in general and educational seminars are some of the ideas you can implement to take advantage of this trend that is here to stay.
If you’re a personal brand you can increase your visits if you record yourself talking about that topic you are so passionate about. Cheer up once and for all and see how the results improve from one moment to the next.